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You may be already doing some if not all of the things below.
However, if you are actively promoting your website it can make a
huge difference to the amount of traffic driven to your website
and in-turn business knocking at your door. Most of the tips
below are free and if you are doing any of them, pat yourself on
your back! For more information on the tips below, please
call or email with questions:
- List website with major search engines: Google -
http://google.com/addurl, Yahoo -
http://siteexplorer.search.yahoo.com/submit, Dmoz (open
directory) etc
- Optimize text on your website - rewrite
keywords, descriptions, title and body text on pages within
website to increase effectiveness of search engine lookups.
Keywords can be focused on most profitable areas of the
business.
- Create a site map – making it easier for search
engines to index website
- Add Outgoing links - to external websites – Search
engines show preference to websites with more outgoing links.
- Incoming Links - reciprocal links to related
websites. This involves you talking with other business
owners who may agree to add a link to your site from theirs if
you add their website link on yours.
- Google Analytics - Although this will not necessarily
increase traffic, it is a free web analytics solution that gives
you rich insights into your website traffic and marketing
effectiveness. Can also be used to create better targeted ads
and focus on most profitable areas of the business
- Add alt tabs to Images – When mousing over images it
displays a name. As images are not indexed, this helps search
engines find text relating to the image should a user type in
that particular keyword.
- Rename URL’s - to describe function of page ex
http://domainname.com/belgrade-vacation-rentals.asp
- Start a blog – This can provide customers with any
new services being offered by your company. It also keeps the
website fresh and updated and will keep customers coming back.
- Youtube – create a video for youtube and add it to
the website. This could be an informational video on services
offered or products sold.
- Use Constant Contact/Bulk email program – Stay in
touch with customers by emailing updates on news/happenings, new
services, etc.
Although this is just a fraction of SEO, the
can certainly help your potential client in a sea of irrelevant
websites that pop up when typing in those all important
keywords. |